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Using Google’s Keyword Tool for SEO Keyword Research
Keyword research is at the core of an search engine optimization strategy. You cannot begin on your SEO journey without quality keyword research. One of the best tools for conducting SEO keyword...
View ArticleHow Can the Small Business Optimize for Mobile? Part I
When you hear statistics like 5 billion+ mobile subscribers worldwide, or 200 million people who are accessing Facebook from their mobile phones monthly1, it is obvious that optimizing your website for...
View ArticleSEO and Common Client Misconceptions
Much of the time when I engage in dialogue about SEO and my experience, what it involves, or what is required of me on SEO projects, I often arrive at a discussion of the industry landscape and what...
View Article5 Tools to Track Your Inbound Links
Whether you call them backlinks, inbound links, in-links, linkbacks or something else, anyone familiar with SEO knows that links from a site other than your own, to your own, are a good thing. While...
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Form & Landing Page Optimization for Increased Conversion Rates
Background: Earlier this week I had a pretty lengthy conversation with my friend Ryan Critchett about conversion optimization and how he could improve his conversion rates from his Google AdWords...
View ArticleWork on Your Content & Let it Work for You – 10 Characteristics of Quality...
Content is to search engine optimization what grass is to the food chain. Web content is at the core of all search optimization related activities, with the ultimate hope and goal that it’s the most...
View ArticleShady SEO Example : SEOBlackHat.com
First, let me start by saying that I regret to inform you that a site called SEOBlackHat.com even exists. I am even more regretful that sites such as this one have listed it as a top SEO blog. While...
View ArticleHow to Choose Which Keyword to Optimize for, This or That?
For those of you out there doing DYI SEO, or serving in web content contributor roles at your organization, you probably often struggle with choosing which keyword(s) to optimize your page(s) for. To...
View ArticleWhen it Comes to Integrity, SEOs are a Microcosm of Society
If you read my SEO blog, or follow me on Twitter, you may have noticed that I’m a huge proponent of honesty and doing things the “right” way. I notice that both in SEO and in life, this commitment to...
View ArticleNo Such Thing as a Content Marketing Strategy Template (Part I)
For those of you who found this post by searching for “content marketing strategy template,” let me be 100% honest with you – there is no such thing and you don’t need one. Is there another business in...
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